Nimble, responsive, intentional paid media strategy.
Cut through the noise and amplify your message with Fortae.
Biden-Harris 2024
Harris-Walz 2024
Vote.org
AZ 7 - Adelita Grijalva
NJDOH - COVID-19
Williams Companies
Congressman John Lewis
NAACP
SEIU
Asian American Federation
US Census 2020
Biden-Harris 2024 Harris-Walz 2024 Vote.org AZ 7 - Adelita Grijalva NJDOH - COVID-19 Williams Companies Congressman John Lewis NAACP SEIU Asian American Federation US Census 2020
Fortae partners with campaigns and agencies to create bespoke media plans. We get the right message in front of the right audience, leveraging our national and local expertise across traditional and digital media.
With $200M+ in media managed across 40+ states, we’ve partnered with 10+ unions, two universities and a U.S president. From local community outreach to national campaigns, we deliver thoughtful strategy and precise media execution to campaigns at every level.
Over the years, our work has spanned campaigns and causes at every level; from local initiatives to the national stage. We’ve supported presidential efforts (Biden-Harris 2024, Harris-Walz 2024), congressional leaders (Congressman John Lewis, Arizona’s Adelita Grijalva), as well as nonprofits (Vote.org, NAACP, Asian American Federation) and major labor unions (SEIU).
Our founder
Carolyn Xu is a leader in paid media with nearly two decades of advertising experience and more than a decade specializing in political media. Her efforts have been nationally recognized and has won multiple awards, including a Reed Award for Best Media Buying on a Shoestring Budget (Phil Murphy for NJ Governor 2021). She was also named to the American Association of Political Consultants’ 40 Under 40 list.
Carolyn is an expert at expanding engagement among women and historically underrepresented communities. She is committed to outreach to Black, Hispanic and Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities, increasing their visibility and inclusion in national conversations around race, civic participation, and outreach.
In 2025, after nearly a decade as co-founder of Media Fortitude Partners, where she lead the firm’s media placement strategy, Carolyn exited and launched Fortae Co - a full-funnel, full-service agency bridging political and commercial media buying. Fortae represents the next chapter in her commitment to advancing equity, representation, and sustained community engagement.