Nimble, responsive, intentional paid media strategy.
Cut through the noise and amplify your message with Fortae.
Fortae partners with campaigns and agencies to create bespoke media plans. We get the right message in front of the right audience, leveraging our national and local expertise across traditional and digital media.
We help clients navigate competitive, high-pressure environments where precision, timing, and intention matter. From persuasion campaigns to brand-building, we focus on making every dollar work harder and delivering results clients can stand behind.
Our team brings a combined 50+ years of experience from prior firms, supporting campaigns and causes at every level, from local initiatives to the national stage. Including brand-building for Fortune 500 companies, presidential efforts, congressional leaders, nonprofits, major labor unions, educational institutions, health & wellness and commercial clients.
Our founder
Carolyn Xu is a leader in paid media with nearly two decades of advertising experience and more than a decade specializing in political media. Her efforts have been nationally recognized and has won multiple awards, including Reed and Pollie Awards. She was also named to the American Association of Political Consultants’ 40 Under 40 list in 2021.
Carolyn is an expert at expanding engagement among women and historically underrepresented communities. She is committed to outreach to Black, Hispanic and Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities, increasing their visibility and inclusion in national conversations around race, civic participation, and outreach.
In 2025, after nearly a decade as co-founder of Media Fortitude Partners, Carolyn exited and launched Fortae Co - a full-funnel, full-service agency bridging political and commercial media strategy and buying. Fortae represents the next chapter in her commitment to advancing equity, representation, and sustained community engagement.